Customer Success Story:

Company Profile
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Industry: Medical Cannabis
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Year Founded: 2013
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Use Case: ERP Implementation
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Region: Worldwide
TIME SAVINGS
Tilray Brands' 40 shop-floor users saved an average of 12 hours per week each while processing multi-step work orders
INCREASED ADOPTION
By focusing on user experience, the reduced learning curve and processing time made users want to use the system
STRATEGIC FLEXIBILITY
With flexibility and scalability at the core of the solution, Tilray Brands was positioned to adapt quickly to market changes
“We chose Praxis solutions because of their deep expertise and innovative approach, which aligned perfectly with our vision for this project.”

Customer Overview
Tilray Brands, a leading global company in the cannabis and consumer packaged goods (CPG) industry, has been navigating a complex landscape of rapid growth and diversification. To support this expansion, the company has relied heavily on robust IT systems and processes. Sarah Snelgrove, the Manager of IT Business Applications, has been at the forefront of these efforts, focusing on ERP (Enterprise Resource Planning) and Business Process Design to ensure seamless operations across Tilray's various business segments.
In 2020, Tilray faced significant challenges with their ERP system, especially concerning their work order processes. Recognizing the need for expert assistance following initial implementation, Tilray engaged Praxis Solutions, to help optimize and enhance their ERP systems to better align with the company's evolving needs.
Ohad Idan, CEO of Praxis Solutions, personally played a pivotal role in Tilray’s decision to partner together based on his ability to quickly download and understand the challenges faced, assist with value-based prioritization, as well as his team’s ability to customize Salesforce solutions to meet the unique needs of Tilray’s business.
Challenges
Tilray’s work order processes were critical to daily operations, particularly in their beer and cannabis divisions. However, the existing system had several issues:
Complexity in Role Definitions
There were distinct differences in how various departments and roles (e.g., supervisors vs. team leads) interacted with the system. This necessitated a highly customizable permissions framework to control actions like transaction reversals, which had significant downstream impacts.
User Experience
The end-user experience was inconsistent, leading to inefficiencies and errors. New hires struggled to get up to speed, which slowed down the overall process.
Stakeholder Alignment
With diverse manufacturing departments using the work order system differently, keeping all stakeholders aligned on system requirements and updates was a constant challenge.
Testing and Implementation
The need for extensive testing—both positive and negative—was crucial to ensure the system could handle the various data pathways without introducing errors or inefficiencies.
Solution
Praxis Solutions approached the project with a focus on both immediate fixes and long-term improvements. The key components of the solution included:
Enhanced Permissions Framework
Praxis worked closely with Tilray to develop a robust permissions framework that allowed precise control over who could perform specific actions in the system. This was crucial in preventing unauthorized or inadvertent actions that could have significant operational consequences.
User-Centric Design
The redesign of the work order process prioritized the end-user experience. Praxis ensured that the system was intuitive and easy to use, significantly reducing the learning curve for new employees.
Comprehensive Testing
Praxis conducted extensive scenario testing, including both positive and negative test cases, to ensure that the system could handle all possible data pathways. This rigorous approach minimized errors and ensured the system's stability across all departments.
Stakeholder Engagement
Praxis facilitated ongoing communication between IT and the various business units. This was essential for keeping all stakeholders aligned and informed throughout the project, especially during the critical testing and implementation phases.
“The solutions provided by Praxis were transformative for our business operations, enabling us to achieve efficiencies and drive growth.”

Results
The collaboration between Tilray Brands and Praxis Solutions led to significant improvements:
Operational Efficiency
The enhanced work order process streamlined daily operations for 30 to 40 users across different departments, reducing errors and improving the speed at which tasks were completed.
User Satisfaction
The new system was well-received by end users, with minimal negative feedback post-implementation. New hires were able to integrate into the system more quickly, further boosting overall productivity.
Improved Stakeholder Alignment
The meticulous communication and testing strategies employed by Praxis ensured that all departments were aligned, reducing friction and confusion during the transition to the new system.
Strategic Flexibility
With the foundational issues addressed, Tilray is now better positioned to explore and implement new modules and business processes, supporting their continued growth and diversification in the CPG industry.
In Conclusion
The partnership between Tilray Brands and Praxis Solutions has been instrumental in transforming Tilray's ERP systems. By focusing on user experience, robust permissions, and thorough testing, Praxis helped Tilray overcome significant operational challenges, setting the stage for future innovation and growth.
This case study highlights the importance of aligning IT systems with business needs and the value of having a trusted partner like Praxis Solutions to navigate complex challenges.