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Customer Success Story:

Intuvie
Company Profile
  • Industry: Medical Devices

  • Year Founded: 2003

  • Use Case: Digital Transformation

  • Region: North America

100% CERTIFICATION COMPLIANCE

By automating the entire inspection and certification process from receipt of inventory to order fulfillment

93% REDUCTION IN MIS-SHIPS

By having a fully integrated system that provides end-to-end visibility on order fulfillment and available inventory

AUTOMATED ORDER INGESTION

Increased flexibility in addressing customer requirements with integrated systems and automation.

“Praxis’ ability to deeply understand our business needs and adapt the Rootstock ERP to fit both operational and regulatory demands made all the difference—reducing inventory delays from eight months to just a few days.”

Chris Crowley - dark blue background.png
Customer Overview

Intuvie is a medical equipment manufacturer specializing in infusion pumps and the software that manages them. As a key player in the healthcare industry, Intuvie is deeply committed to ensuring the highest standards of compliance and operational efficiency while serving hospitals and clinics across the United States. Chris Crowley, Intuvie's Chief Information Officer, emphasizes the company’s focus on maintaining compliance and delivering quality products to its customers.

"At Intuvie, we don’t just distribute medical devices; we manage every aspect of certification and compliance to ensure our products meet the highest safety standards," says Crowley.

 

To support its operations, Intuvie implemented Rootstock ERP integrated with Salesforce to unify its supply chain and compliance processes. Guided by Praxis, this technology now serves as the backbone for managing Intuvie's financial and operational systems, streamlining its regulatory and supply chain workflows.

Challenges

Fragmented Systems and Operational Inefficiencies
Before implementing Rootstock ERP, Intuvie relied on a patchwork of point solutions that created inefficiencies across its operations. The lack of integration between systems led to redundancies and manual errors, making it difficult to provide accurate reporting and maintain visibility across the organization.


“We were an engineering-heavy company that built or bought point solutions for different aspects of the business. As we grew, these systems became harder to manage, and we needed to integrate everything into a cohesive whole,” explained Chris Crowley, CIO of Intuvie.
 

Compliance Bottlenecks in Inventory Management
Intuvie faced stringent regulatory requirements to certify every lot and serial number of its products. Without a unified system, this process caused significant delays, stretching up to eight months.

“Prior to Rootstock, it could take months to ensure we had the right documentation and certifications for our inventory,” shared Crowley.

High Error Rates in Order Processing and Invoicing
Disconnected systems for inventory management, customer orders, and invoicing increased the risk of errors, including frequent mis-shipments and delays.

“Before we implemented Rootstock, we maintained our inventory in one system and distributed it from another. This caused errors and made it nearly impossible to provide the comprehensive reporting required,” Crowley explained.

 

Difficulty Scaling Operations with Disconnected Systems
As Intuvie expanded its product lines and customer base, the limitations of its existing systems hindered its ability to scale efficiently.

“As we added new infusion pump lines and expanded our customer base, it became critical to have a system that could grow with us. Our old solutions weren’t flexible enough to meet our needs,” Crowley noted.

Summary of Challenges

  • Fragmented systems created inefficiencies and manual errors across operations.

  • Certification bottlenecks delayed inventory processes and compliance.

  • High error rates in order processing and invoicing due to manual workflows.

  • Difficulty scaling operations as Intuvie expanded its product lines.

Solutions / Benefits

Streamlined Compliance and Inventory Management
By implementing Rootstock ERP integrated with Salesforce, Praxis provided Intuvie with a unified platform to manage all compliance and inventory processes. The solution ensured seamless tracking of every lot and serial number, reducing certification delays from months to days.

“Rootstock, tailored to our needs by Praxis, completely eliminated the bottleneck in our inventory certification process, reducing delays from eight months to just a few days,” said Crowley.

 

Enhanced Order Processing and Reduced Errors
Praxis optimized Intuvie’s order processing by integrating customer order intake with supplier invoicing through Rootstock ERP. This automation significantly reduced errors and improved fulfillment cycles.

 

“By automating our order and invoicing processes, Praxis helped us integrate everything from purchase orders to distribution, reducing errors and dramatically speeding up our fulfillment cycle,” explained Crowley.

Scalable Systems for Operational Growth
Praxis ensured that Rootstock ERP was implemented with scalability in mind, enabling Intuvie to adapt as it expanded its product lines and customer base.

 

“As we grew, Praxis and Rootstock ERP made it possible to scale seamlessly, giving us confidence that our systems can support our future growth,” Crowley noted.

Summary of Solutions/Benefits

  • Streamlined compliance and inventory management: Praxis unified Intuvie’s compliance workflows, reducing inventory certification delays.

  • Enhanced order processing and reduced errors: Praxis automated order and invoicing processes, improving accuracy and speed.

  • Scalable systems for operational growth: Rootstock ERP provided a flexible platform to support Intuvie’s expansion.

“Rootstock, as implemented by Praxis, is a platform that will support us for the next 7-12 years.”

Chris Crowley - dark blue background.png
New Opportunities

Building a Foundation for Future Scalability
With Rootstock ERP and Salesforce fully integrated, Intuvie has established a robust platform to support long-term growth. This foundation allows the company to scale seamlessly and focus on strategic growth opportunities.

 

“As we grew, Praxis and Rootstock ERP made it possible to scale seamlessly, giving us confidence that our systems can support our future growth,” said Crowley.

 

Streamlining Innovation in Product Lines & Expanding Industry Leadership
The enhanced efficiency of Intuvie’s operations enables the company to dedicate more resources to developing new infusion pump technologies and software solutions.

 

“Having an integrated system lets us focus on business-critical opportunities rather than constantly managing disconnected systems,” explained Crowley.


Rootstock ERP’s robust reporting capabilities empower Intuvie to leverage real-time insights for strategic decision-making and regulatory compliance, positioning the company as a leader in its field.

“The flexibility of the Salesforce platform, combined with Praxis’s expertise, allows us to handle complex data needs and make decisions that keep us ahead of industry demands,” Crowley noted.

Summary of New Opportunities

  • Building a foundation for future scalability: Rootstock ERP provides a scalable platform for product line expansion and growth.

  • Streamlining innovation in product lines: Enhanced efficiency allows Intuvie to focus on developing new technologies.

  • Expanding industry leadership with data-driven insights: Advanced reporting capabilities position Intuvie as a leader in compliance and decision-making.

In Conclusion

Faced with fragmented systems and compliance bottlenecks, Intuvie sought a unified solution to streamline operations and support its growth in the medical device industry. With Praxis’s guidance, the implementation of Rootstock ERP integrated with Salesforce transformed Intuvie’s workflows, reducing inventory certification delays from months to days, minimizing errors, and enabling seamless scalability. 

These improvements have not only optimized compliance and operational efficiency but also positioned Intuvie to drive innovation and expand its market presence. With a strong technological foundation in place, Intuvie is now poised to lead in its industry while adapting to future opportunities and challenges.

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